The Most Transparent, Collaborative, And Fastest Growing Real Estate Fintech In America.

Upright is a team of entrepreneurial, tech-loving, creative, and solution-focused innovators. We launched in 2014 out of frustration with the status quo of slow, unreliable capital and gate-keeping into investment deals.
Today, we’re one of the fastest-growing real estate fintech companies in the U.S., and we’re still challenging tradition with fast funding, unparalleled transparency, and kindness to help real estate entrepreneurs make an impact in their neighborhoods and communities.

Meet the Team That's Driving Us Forward

They’ve got the experience, and they do the heavy lifting planning our path forward, but our leadership team also jumps in to help employees learn and get the work done — no excuses.

CEO & Founder
Matt Rodak
COO
Jon Andrews
CSO
Kendall Bazan
CPO
Kyle McMahon
CTO
George Ferreira
CFO
Alex Goodwin

How We Got Started

Our CEO and Founder, Matt, had a small landscaping business in high school, and they did a lot of work for house flippers, like tidying up the yard and gardens, and some demolition. Matt thought it was cool to see the run-down houses transformed into some of the nicest houses in the neighborhoods — plus, the house flippers were pretty open about how much money they made after the sale.

After high school, Matt went to John Carroll University and earned a degree in finance, with the ultimate goal of working in real estate. After college, he landed a job with a large insurance company, where he learned the ins and outs of operating and growing a business — he also learned he did not want to be an insurance executive.

So with money saved, Matt decided to flip houses — finally realizing the real estate dream. And he quickly realized the challenge so many real estate entrepreneurs are still dealing with: How to get reliable, sustainable capital–quickly? Private lenders can decide to invest their money elsewhere or charge unsustainable interest rates, and banks take 45 to 60 days to close, which means lost revenue. Additionally, they generally aren’t positioned to finance a distressed property.

When the JOBS Act passed in 2012, Matt saw an opportunity. He combined his finance and corporate knowledge to start developing the business plan and platform that would give borrowers reliable access to fast capital — and allow investors to invest in shares of those loans to passively earn income.

Upright (formerly Fund That Flip) launched in 2014, and acquired SaaS product Flipper Force in 2022. With both these platforms powers combined, Upright, the   end-to-end real estate investment platform for real estate developers and accredited investors to create wealth and transform their communities, emerged. We’ve managed more than $2 billion in investments with 99.7% of principal returned to investors, and 93% of our borrowers come back to fund their flips!

Careers and Culture at Upright

Where We're Located

We're a hybrid workplace, with offices in Cleveland, OH. Plus, Territory Managers throughout the U.S. who support the local real estate entrepreneurs.